Rhys is the founder and creative principal of branding and design studio The Company You Keep. His practice is grounded in the position that conscious design informs a deep unconscious impression. His work is often unconventional and layered being formed on a clear narrative that is experienced in great detail. Working extensively within design for hospitality he collaborates with artists, chefs, architects and makers. The Company You Keep recently completed wayfinding and brand work for LVMH’s Chandon Estate.