Making Magic: Designing for the Experience Economy
More than two-thirds of Australians believe that their money is better spent on experiences – from fine dining restaurants to live events – than products. As the experience economy rapidly grows, where does design fit in and how can designers create successful experience-based environments for consumers and brands?
Space Furniture
84 O’Riordan Street
Alexandria Sydney NSW
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Image: Hortus – Harbour Esplanade Activation Project in Melbourne by Folk Architects. Photography: Lauren Bamford.
Speakers.
Christie Petsinis & Tim Wilson
Folk Architects
Christie Petsinis and Tim Wilson are longstanding friends who founded Melbourne-based studio Folk Architects in 2011. Folk Architects activates spaces by integrating art, design, science and technology in a collaborative, innovative, pragmatic yet playful way. The studio is committed to realizing projects that provide a positive legacy that extends beyond the physical dimension of architecture.
Matthew Sheargold is a senior associate at Hassell and has more than 17 years experience in interior design, product and furniture design. Matthew lead the design team on the recently opened Ovolo Woolloomooloo, a new hotel that brings the Ovolo brand to life and caters for a new generation of guests.
Kim Verbrugghe is senior strategist at Deepend, an independent digital marketing and communications agency. Earlier this year, Deepend released the report “Indepth: Experience Economy,” which explores how design, user experience and product and service offerings are evolving.
