Making Magic: Designing for the Experience Economy
More than two-thirds of Australians believe that their money is better spent on experiences – from fine dining restaurants to live events – than products. As the experience economy rapidly grows, where does design fit in and how can designers create successful experience-based environments for consumers and brands?
Space Furniture
629 Church Street
Richmond Melbourne VIC
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Image: Myer A16 Runway by Gloss Creative. Photography: Lucas Dawson.
Speakers.
Amanda Henderson
Founder, Gloss Creative
Amanda Henderson founded Gloss Creative in 2001. The studio elevates brands through creative direction by designing sets and events for runways, retail installations and marquees. Gloss Creative is a master of brand expression, designing temporary scenes of enduring emotion.
Rodney Eggleston is a founding director and leading design architect at March Studio. Since March Studio’s inception in 2007, Rodney has contributed to over 90 projects, ranging in scale. Highlights include eighteen stores for Aesop skin care around the world, Hotel Hotel in Canberra, which in 2015 received the World Interior Award at WAF in Singapore, and four AIA Award winning houses, including The Compound House which last year received the the Harold Desbrowe-Annear Award
Luke Wallis is content director at independent digital marketing and communications agency Deepend. Earlier this year, Deepend released the report ‘Indepth: Experience Economy,’ which explores how design, user experience and product and service offerings are evolving.
